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story

Motivated by the destruction of biodiversity and the neglect of vernacular architecture, Frédéric envisoned DaST as a compass to fight against this loss. His vision is grounded in the belief that cultural and environmental landscapes must be preserved not just for their historical importance, but also to ensure a sustainable future.

Frederic’s sustainable development model was envisioned nearly 50 years ago. After years in the corporate world of mergers and acquisitions, Frederic recognised that the relentless pursuit of short-term profit had led to the degradation of natural and cultural resources. This realization sparked a passion for sustainability. Motivated by the destruction of biodiversity—like the disappearance of bees, frogs, and dragonflies—and the neglect of vernacular architecture, Frederic envisioned DaST as a compass to fight against this loss. His vision is grounded in the belief that cultural and environmental landscapes must be preserved not just for their historical importance, but also to ensure a sustainable future.

Through his projects, Frederic aims to promote thermodynamic balance and rethink how we live, build, and develop in harmony with nature, safeguarding the Earth's beauty and resources for future generations.

At the heart of Frederic’s approach is interdisciplinary collaboration, driven by the understanding that while modern specialisation has advanced knowledge, it has also caused us to lose sight of the interconnected whole. Inspired by Tao, which Frédéric read at age 14, his vision embraces a holistic perspective, acknowledging that every action has a ripple effect.

Frederic brings together experts from diverse fields to restore landscapes, conserve vernacular architecture, and develop models of sustainable living.

This philosophy is reflected in Frederic’s current vision for Torrão, a small Portuguese village facing population decline and heritage decay. Torrão represents many communities globally that are experiencing the effects of post-growth economics—a phase where the focus shifts from constant expansion to sustainable practices. Over the next 5-10 years, Frederic aims to revitalise Torrão by integrating its rich cultural heritage with innovative sustainability models, as case studies for similar communities worldwide. A project developed in straight collaboration with universities, NGO’s, the local community of Torrão and Convento da Terra, the cultural framework privately financed by Frederic Coustols for arts & culture initiatives and programmes.

purpose

Frederic’s efforts are dedicated to making sure that unique places like Torrão are not only preserved but also improved. Being his goal is to help the cultural and natural landscape of this places thrive while supporting its local community development, Frederic promotes action through teamwork, awareness and creative ideas.

vision

Frederic envisions a world where unique natural and cultural places harmonize with local communities, enabling both to grow and thrive together. In this future, communities flourish in a post-growth global economy, where natural and cultural assets are appropriately valued and utilized. Bio and cultural diversities are sustained, fostering resilience in local communities that remain open and adaptable. Education inspires and empowers the next generation to pursue this vision, creating a legacy of stewardship, growth, and balance for all.

mission

Through his projects, Frederic restores and protects natural and cultural landscapes, as Torrão, in Portugal and around the world. This means working together, using smart design, and awareness raising so that local communities can take care of their cultural and natural heritage.

a sustainable tomorrow in our eyes

Economies that focus on the wellbeing of people and nature with an accounting system that includes the values of social and natural capital; Places and communities around the world with robust economic and cultural resilience; Education that inspires and empowers the next generation to have the awareness and capability to carry on designing a sustainable tomorrow.

Our work focuses primarily on the following topics

Frederic believes that the value of an economy should be centred around the wellbeing of its people and natural habitat, therefore, when it comes to economic growth, he see the legitimacy to evaluate the cost and benefit of growth under the current accounting system: what is growing, and at what cost? He challenges the prevailing economic growth model, recognizing its inherent unsustainability and detrimental impacts on both nations and the environment. Over the past seventy years, the relentless pursuit of growth has led to diminishing returns and increased reliance on borrowed funds, impoverishing nations and jeopardizing future generations.

Fundamental to a more sustainable economic model is a paradigm shift in accounting practices, one that acknowledges the intrinsic value of cultural and natural capital and incorporates it into decision-making processes at all levels. By promoting a holistic approach to valuation based on thermal dynamic laws, he seeks to elevate the importance of preserving and enhancing these assets for the benefit of present and future generations.

Frederic continues to explore the nuanced relationship between past and present, recognizing that we exist within an unbroken flow of time rather than in chronological isolation. This understanding fundamentally shapes our approach to sustainability and development.

He challenges both extremes: neither dismissing the past as obsolete nor uncritically venerating all historical practices. Instead, our research focuses on the thoughtful integration of heritage into contemporary life, examining how traditional knowledge and practices can meaningfully contribute to a sustainable tomorrow.

Frederic’s investigations encompass diverse aspects of cultural heritage, including:

  • Traditional crafts and festivals that embody generational wisdom
  • Vernacular agricultural practices that evolved in harmony with local ecosystems
  • Indigenous architectural solutions that demonstrate sophisticated environmental adaptation

Rather than relegating traditional practices to static displays or artificial recreations, we study how to weave historical wisdom into the fabric of modern living. This approach demands particular intellectual humility, as we recognize that vernacular methods often embody complex knowledge systems that may not be fully captured by contemporary scientific parameters.

Frederic believes that cultural diversity and biodiversity are inextricably linked, each essential to the other’s survival. Our research explores how preserving and enhancing place identity serves as a cornerstone for maintaining both these vital forms of diversity.

We examine how distinct local identities contribute to the natural, cultural, and economic resilience of communities. This research challenges the homogenizing forces of global consumerism that have gradually eroded the unique character of places worldwide.

Our work reveals a fascinating paradox: while a place’s identity is deeply rooted in its local context, we often come to appreciate our home’s distinctive qualities through the fresh perspectives of our guests. This interplay between local and outside viewpoints enriches our understanding of place identity.

Importantly, we recognize that maintaining place identity is not about fossilizing communities or pursuing isolation. Rather, true resilience emerges through a place’s capacity for openness and adaptability while retaining its essential character. Like a healthy ecosystem, a resilient local identity evolves and adapts while maintaining its core attributes.

Our regeneration effort aims to:

  • Strengthen their distinctive local characteristics while remaining open to positive change
  • Build economic resilience through unique local assets and traditions
  • Foster environmental stewardship rooted in local cultural values
  • Cultivate cultural exchange that enriches rather than diminishes local identity

The profound disconnection between humans and land represents one of the most pressing sustainability challenges of our time. This detachment extends beyond urban environments into the heart of modern agriculture itself, where industrial farming practices often reflect a fundamental misunderstanding of land as a living system.

Our research examines how this severance manifests in factory farming and industrial agriculture – practices that demonstrate neither awareness of land’s intrinsic value nor respect for its ecological processes. At the same time, how can our built environment (architecture and urban planning) stay in concord with landscape. This is not merely an issue of the future; the consequences of land degradation and disconnection are already evident in diminished soil health, reduced biodiversity, and compromised ecosystem services, which all resulted in the distortion of our well-being.

We recognize that this crisis affects both current and future generations, challenging the very foundation of human wellbeing. There can be no sustainable tomorrow without addressing our relationship with land today. Through our research, we explore pathways to rebuild this essential connection through:

  • Restoration projects that heal damaged landscapes while rebuilding human relationships with land
  • Regenerative practices that enhance rather than extract from natural systems
  • Educational initiatives that foster deep understanding of land’s living systems
  • Documentation and promotion of traditional land stewardship practices
  • Development of new models for land-conscious agriculture, architecture and urban planning.

Our work emphasizes that reconnecting with land is not simply about conservation or improved techniques – it requires a fundamental shift in how we perceive and interact with the living systems that sustain us.

Art possesses a unique power to transform how we see, understand, and reimagine our world. In our sustainability initiatives, artistic practice serves as both a lens and a bridge – helping communities discover new perspectives while fostering connections across cultural boundaries.

Through our artist residency programs, creative workshops, and integrated arts projects, we harness the transformative potential of artistic expression to:

  • Enable local communities to rediscover the inherent beauty and significance of their place
  • Capture and communicate the essential spirit of sustainability projects in ways that transcend traditional documentation
  • Create meaningful dialogue and connection between people from diverse cultural backgrounds
  • Inject hope and vitality into the process of sustainable development

Our research explores how artistic practice offers distinctive ways to observe, challenge, express, and share ideas about sustainability. Unlike conventional approaches, art engages both emotion and intellect, allowing for deeper understanding and more profound transformation.

We recognize that the creative process itself generates energy and optimism – vital ingredients for sustained community engagement in environmental and cultural preservation. Through art, abstract concepts become tangible, complex ideas become accessible, and shared visions for the future become possible.

Education stands as the cornerstone of sustainable development, for the quality of our future rests inevitably in the hands of those who will shape it. Our approach transcends traditional academic models by transforming our sustainability projects into living classrooms, where the next generation can engage with real-world challenges and solutions.

These experiential learning environments serve a deeper purpose beyond providing practical skills. They become spaces where students develop:

  • Professional competence in their chosen fields
  • Self-awareness and personal confidence
  • Respect for diverse perspectives and traditions
  • Cross-cultural understanding and communication skills

Our research and educational initiatives recognize that true education is fundamentally about building sustainable relationships – with others, with our heritage, with the natural world. This holistic approach prepares individuals not just to navigate the challenges of today, but to actively shape a more sustainable tomorrow.

By integrating students into real-world sustainability projects, we create opportunities for them to:

  • Experience the practical applications of their theoretical knowledge
  • Understand the complexities of sustainable development firsthand
  • Develop the emotional intelligence needed for effective leadership
  • Build meaningful connections across cultural and disciplinary boundaries
  • Cultivate the wisdom needed for responsible stewardship

Below, the video of the making of “When West meets the Orient” theme. A landscape pulse from the Palacio Belmonte, by Philippe Fournier and Guo Qian, on the 31st of July 2011 in the Belmonte Cultural Club, Lisbon, Portugal.

focus

To achieve these objectives, we focus on conservation and restoration of historic buildings, urban and natural landscapes, preserving and celebrating local arts and crafts, empowering and revitalizing the local community follwing a post-growth economy model, conducting research workshops and experimental projects, and curating responsible learning and leisure experiences for both local and international students and cultural travellers.

guiding principles

Collaboration: Working across diverse groups to achieve effective conservation.

Innovation: Applying creative solutions for sustainable landscape management.

Empowerment: Equipping individuals and communities with the knowledge and tools to drive positive change.

Resilience: Adapting to environmental changes while fostering long-term sustainability.

Awareness: Enhancing understanding of ecological and conservation challenges.

Inspiration: Strengthening connections to nature and cultural heritage through creative expression.

Arts & Culture: Utilizing artistic expression to deepen appreciation for landscapes and nature’s significance.

Stewardship & Conservation: Engaging communities and the arts to protect natural and cultural heritage, fostering a shared responsibility for conservation.

key areas of intervention

Research & Innovation / Field Research and Knowledge Sharing: Conduct field research on ecosystems, cultures, and conservation techniques, and share knowledge and innovations across broader areas.

Ecosystem Protection & Sustainable Practices: Oversee and implement strategies and practices across all conservation efforts for safeguarding natural ecosystems and biodiversity.

Climate Resilience: Develop and implement climate resilience strategies and mitigation efforts.
 
Community Empowerment / Local Envolvement and Economic Opportunities: Engage communities broadly, create green economic opportunities, and ensure community involvement in various conservation efforts.
 
Cultural & Educational Initiatives / Workshops, Seminars, and Public Awareness: Develop and manage comprehensive educational programs and raise public awareness on conservation and sustainability.
 
Infrastructure Development / Sustainable Design & Cultural Sensitivity: Oversee the development of infrastructure with a focus on sustainability and cultural sensitivity, ensuring that all projects align with conservation goals.
 
Collective Action & Alliances: Collaborating with diverse groups and organizations, such as universities and NGO’s, to research and promote sustainable development, as well as to develop and maintain relationships with various stakeholders, including local communities, organizations, governments, and international partners.
 
Monitoring & Evaluation / Impact Assessment and Reporting: Regularly assess the effectiveness of projects, gather feedback, and document and share progress and outcomes.
 
Fundraising & Support: Securing resources and building partnerships to sustain and expand conservation efforts.